Education, Organisation, Encouragement

0-100 Real Quick…Growth Hacking

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“The power of social media; is it forces necessary change” – Erik Qualman
Sean Ellis coined the term ‘Growth Hacker’ in 2010 with his post Finding a Growth Hacker for Your Startup . Sean had become the ‘go-to guy’ for innovative business growth in the Silicon Valley Bay Area.

  • So what is growth hacking?
  • Why should you care about it?
  • And will it make you rich?

Well before I lose your interest entirely the salary range for growth hackers in the startup world range from $91,000-$110000 for a junior position while experienced professionals are being offered $150,000-$196,000+. Now that you have a vested interest in what growth hacking is let’s explore what you’re getting out of bed for to take home $200k.
The agreed definition of growth hacking is “a new process for acquiring and engaging users combining traditional marketing and analytical skills with product development skills.” – Josh Elman (Daily Tekk). To simplify, growth hackers focus on building up the size of the following, the users or the subscribers of the product using methods that are non-traditional and creative in comparison to mainstream marketing. Companies that have excelled in digital growth hacking have become industry leaders and are renowned for their innovation such as Airbnb, Dropbox, Uber and Mint.
An important consideration for those considering growth hacking as a career pathway is that growth hackers tend to take their work home with them. The digital marketing world is always on, always changing and therefore constant maintenance can become necessary for business success, but keeping two work and home life separate becomes a lot harder when you are wired into the system for 20 hours a day. So the choice between leaving at 9pm and closing down for the night or leaving at 6pm and running at 60% capacity until midnight is a more common situation. But. When growth hackers are working they are in a specialised field where they adapt the traditional bounds of the marketing industry and alter the point of view. For example:

  • Growth hackers more often than not have a technical background or some understanding of IT.
  • They focus on making a product that people want – not the other way around.
  • Data driven: Everything is measured and assessed through analytics and they decide based on this data.
  • Focus on free or affordable marketing alternatives as opposed to paid advertising.
  • The ingenious thought process of new technical solutions (often developed in-house).

So, if you can think outside the box, love a challenge, and have more ways to solve the worlds problems then people are willing to listen too this may just be the career for you.
Do you think growth hacking will fade out or continue to expand over the coming years? Leave your thoughts below.
L&C



7 thoughts on “0-100 Real Quick…Growth Hacking”

  • Super interesting post! I don’t know too much on growth hacking but from your post it sounds like something that will continue to expand as more and more businesses want to establish a strong online presence and gain strong brand awareness quickly. I think (correct me if I’m wrong) it ties in with the phenomenon of virality – the desire to go viral on the internet and gain a huge backing. I think as the world becomes more digital and more information becomes available, marketing methods will further use the data to maximise their returns.

    • Hey Danni, you’re absolutely right, growth hacking will continue to grow in the future due to the demands of the market and the ever changing consumer need. At the moment virality is crucial for massive growth for startup businesses and we can see more of this through crowdfunding, Kickstarter etc. I’m so happy you enjoyed the post, this week the post will focus on a different area of digital marketing.

    • Yes these are killer tips! It’s important that your visitors really don’t feel strained looking at advertising. It is truly the most effective way for both parties to make money and if you can target ads then your market share will not feel so annoyed, either.

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