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Country Business Goes Digital

Country Business Goes Digital

Country business is booming and not because people are being pushed to the edges of the outer suburbs and beyond by rising house prices. Online businesses are taking over and with digital marketing at the fingertips of every Instagram feed and Facebook account businesses can […]

When Online Dating Crosses the Creep Line…

When Online Dating Crosses the Creep Line…

Boost Juice have done it again. Now, leading the way for others their social media “clapbacks” are always creative. NOW Boost Juice have introduced AI into their digital marketing campaign…this time – Online Dating AI Fruit. The campaign offers discount vouchers and the potential to win a trip […]

Trust Falls…Building Consumer Confidence

Trust Falls…Building Consumer Confidence

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The recent SMB survey revealed consumer trust is a highly volatile area that needs constant attention and assessment. Amazon has continued to hold the number one position while Facebook has fallen to 20th position. While the reasoning behind the fall isn’t stated or explored the recent activity over the past year can link negative reports of fake news, unsolicited studies and user information violations could all be contributing factors.
Amazon, WordPress and LinkedIn were the only companies to maintain their position from the previous years’ survey, while companies that have a large social media presence and digital footprint were found in the top 20 companies. Consumers are not verified as being customers prior to the survey being undertaken, however, the perception of trust is influenced by those not only directly in contact with the companies but also those in the general consumer market.
Across 86 brands and 23,000 businesses; Social media and digital marketing were seen to be a more highly trusted brand in direct comparison to online presence and reputation sites such as Yelp and Yellow Pages Review. So does our willingness to incorporate social media into our lives make us more rightfully trusting of these companies or is our naivety fuelled by our desire to be liked and to seek satisfaction from instant information and entertainment? The general trends from the survey indicate that the same companies consistently led the leaderboards in popularity across the study in a one-year period. These companies all spend significant portions of their annual budget maintaining a presence on cross-platform digital marketing in order to maintain a positive public perception and hence build increasing brand trust. This study highlights the importance of ongoing brand marketing and the importance of public perception. The digital age is so heavily influential on the choices consumers are making, that their ability to influence the behaviour of brands as well as the behaviour of other consumers is growing at a rate incomparable to anything seen throughout history.
Top 10 Brands:
  1. Amazon
  2. WordPress
  3. Google
  4. Apple
  5. FedEx
  6. Authorize.net
  7. Stripe
  8. UPS
  9. Paypal
  10. LinkedIn
Leave us a comment below letting us know which of the top 10 brands you trust the most.
L&C
The New Rat Race

The New Rat Race

The results are in! This month the leader of our digital world is….FACEBOOK. Do you ever wonder what the person sitting opposite you is looking at on their phone? Is it the latest news article in the form of a newspaper publishing site or is […]

Money…The Sweetest of Them All

Money…The Sweetest of Them All

This last week has been filled with viral videos of baristas having meltdowns after their shift at Starbucks ends. Instagram feeds are rife with photos, boomerangs and updates about the hottest purchase of the moment – The Unicorn Frappuccino, and while your caffeine loyalty or […]

2016 Campaigns to Learn From

2016 Campaigns to Learn From

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2016 Campaigns to Learn From
2016 was a year of ups and downs. A year of success and failure, a turbulent mix between politics, business and the world developing faster than the news outlets could report. But. 2016 was also a year of advertising campaigns across the internet that sparked consumer trends, incredible business growth and a global sense of community.
Here are our top 10 ads and campaigns that emerged in 2016:
  1. Airbnb: Live There
  2. Starbucks: A Year of Good
  3. Dennys: Zoom in on the syrup
  4. Nike: Time is Precious
  5. Thai Life Insurance: Believe in Good (Best Ad Winner 2014); This ad received internet fame in 2016 as it was shared millions of times over various social media platforms.
  6. Audi & Airbnb Collaboration: Desolation
  7. Audi America: #Driveprogress
  8. Nike Football: The Switch
  9. Rio Paralympics: We're the Superhumans
  10. Heathrow Airport: Coming Home for Christmas
These ads were all successful through social media virality. Their concepts were created in some of the best advertising agencies in the world for companies the world over. The global phenomenon of viral marketing has been supported digitally through social media channels such as Facebook and Instagram, Twitter and Youtube. The interconnectedness between sharing across multiple platforms has allowed companies and digital marketers to promote to an international audience, where the language barrier can be overcome by the incorporation of a third party application.
So how can we develop the concepts and ideas that are behind 2016s most successful advertisements and implement them into our own practices? What were the keys points these all had in common?
  • All of these ads focused on promoting the values of the company or an entertaining ideal rather than the product itself.
  • The focus was on current global concerns including but not limited to:
    • Diversity
    • Economic Crisis
    • Equality
    • Work/Life Balance
    • Family Values
These issues appealed emotionally to the viewers and received such a strong response that the advertisements were shared millions of times. Consumers are becoming more aware of traditional marketing tactics, and honesty and integrity are becoming more crucial to appeal to consumers and therefore digital marketers need to ensure they are aware of the consumer response to their campaigns as well as the trends set forth by industry leaders.
Leave a link to your favourite ad of all time below.
L&C
The Omnipotence of Omnichannel Marketing

The Omnipotence of Omnichannel Marketing

Omnichannel marketing. It sounds like I made it up. It sounds complicated and like hard work…but like all good things that come with a effort it reaps the best rewards. Omnichannel marketing is a marketing strategy that carries one idea or campaign across multiple platforms for […]

0-100 Real Quick…Growth Hacking

0-100 Real Quick…Growth Hacking

“The power of social media; is it forces necessary change” – Erik Qualman Sean Ellis coined the term ‘Growth Hacker’ in 2010 with his post Finding a Growth Hacker for Your Startup . Sean had become the ‘go-to guy’ for innovative business growth in the Silicon Valley […]

Lazy or Selective…How Consumers Make the Call

Lazy or Selective…How Consumers Make the Call

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When downloading a movie from upstairs in the bedroom is easier and faster than walking downstairs to the get the disc we must really question WHY. Is it the sheer laziness of the individual? Or are you simply avoiding visiting family members who have made themselves at home in living room? Either way the internet is here to safely provide your entertainment quickly, in HD and free from nagging questions about why you still live upstairs and when you will get your life together.
With easy access to media from anywhere in the world on every device available businesses have been subject to a colossal upheaval to their traditional communication tactics. With content demanded in every form at any time of the day or night marketing is now a 24 hour business. While late night infomercials have been shunned to dedicated channels; as consumer demand has banished their presence from their regular viewing schedule, internet advertising and digital marketing has been embraced as the alternative entertaining commercial break filler.
So with people switching screens between episode breaks how can businesses grab consumer attention? The solution…Digital Marketing. With social media towing the privacy line like a world class acrobat, consumers are receiving more targeted advertisements than ever before. These advertising campaigns are receiving more and more attention from consumers in their specific target market resulting in…campaigns that work. The IAB/PwC Online Advertising Expenditure Report found that Australian business alone spent $6.8 billion on online advertising that’s the equivalent of 3.8 million Premium Netflix yearly subscriptions. It is clear that businesses see the value in online advertising, if spending more on online advertising results in higher revenue overall then it can be justified that it is a method that works. Online advertising relies on specific generation of algorithms that enable their advertisements and campaigns to reach those who are most likely to interact with the brand or business.  It is these algorithms that make digital advertising a marketing powerhouse on a global scale.
Consumers don’t want to wade through a catalogue, 15 tv commercials or 40 minutes of radio advertisements to learn about something that may interest them. They want it now. They want it tailored to their needs and they don’t want to have to walk downstairs through a family gathering to get it.
How often do you use your phone while watching TV? Leave a comment below to join the CO-nversation.

The List & Co Team
IAB/PwC Advertising Expenditure Report: https://www.iabaustralia.com.au/research-and-resources/advertising-expenditure/item/11-advertising-expenditure/2160-online-advertising-expenditure-report-quarter-ended-june-2016-fy-15-16

It’s okay. It’s just Back To School.

It’s okay. It’s just Back To School.

You’re ready. The date has been in your diary since you briefly checked the calendar in your email late November making sure that you wouldn’t forget when you have to go back. Double checking on what day your classes start sometime in early January, and […]