Country business is booming and not because people are being pushed to the edges of the outer suburbs and beyond by rising house prices. Online businesses are taking over and with digital marketing at the fingertips of every Instagram feed and Facebook account businesses can […]
Boost Juice have done it again. Now, leading the way for others their social media “clapbacks” are always creative. NOW Boost Juice have introduced AI into their digital marketing campaign…this time – Online Dating AI Fruit. The campaign offers discount vouchers and the potential to win a trip […]
This last week has been filled with viral videos of baristas having meltdowns after their shift at Starbucks ends. Instagram feeds are rife with photos, boomerangs and updates about the hottest purchase of the moment – The Unicorn Frappuccino, and while your caffeine loyalty or […]
- Airbnb: Live There
- Starbucks: A Year of Good
- Dennys: Zoom in on the syrup
- Nike: Time is Precious
- Thai Life Insurance: Believe in Good (Best Ad Winner 2014); This ad received internet fame in 2016 as it was shared millions of times over various social media platforms.
- Audi & Airbnb Collaboration: Desolation
- Audi America: #Driveprogress
- Nike Football: The Switch
- Rio Paralympics: We're the Superhumans
- Heathrow Airport: Coming Home for Christmas
- All of these ads focused on promoting the values of the company or an entertaining ideal rather than the product itself.
- The focus was on current global concerns including but not limited to:
- Economic Crisis
- Work/Life Balance
- Family Values
Omnichannel marketing. It sounds like I made it up. It sounds complicated and like hard work…but like all good things that come with a effort it reaps the best rewards. Omnichannel marketing is a marketing strategy that carries one idea or campaign across multiple platforms for […]
“The power of social media; is it forces necessary change” – Erik Qualman Sean Ellis coined the term ‘Growth Hacker’ in 2010 with his post Finding a Growth Hacker for Your Startup . Sean had become the ‘go-to guy’ for innovative business growth in the Silicon Valley […]
When downloading a movie from upstairs in the bedroom is easier and faster than walking downstairs to the get the disc we must really question WHY. Is it the sheer laziness of the individual? Or are you simply avoiding visiting family members who have made themselves at home in living room? Either way the internet is here to safely provide your entertainment quickly, in HD and free from nagging questions about why you still live upstairs and when you will get your life together.
With easy access to media from anywhere in the world on every device available businesses have been subject to a colossal upheaval to their traditional communication tactics. With content demanded in every form at any time of the day or night marketing is now a 24 hour business. While late night infomercials have been shunned to dedicated channels; as consumer demand has banished their presence from their regular viewing schedule, internet advertising and digital marketing has been embraced as the alternative entertaining commercial break filler.
So with people switching screens between episode breaks how can businesses grab consumer attention? The solution…Digital Marketing. With social media towing the privacy line like a world class acrobat, consumers are receiving more targeted advertisements than ever before. These advertising campaigns are receiving more and more attention from consumers in their specific target market resulting in…campaigns that work. The IAB/PwC Online Advertising Expenditure Report found that Australian business alone spent $6.8 billion on online advertising that’s the equivalent of 3.8 million Premium Netflix yearly subscriptions. It is clear that businesses see the value in online advertising, if spending more on online advertising results in higher revenue overall then it can be justified that it is a method that works. Online advertising relies on specific generation of algorithms that enable their advertisements and campaigns to reach those who are most likely to interact with the brand or business. It is these algorithms that make digital advertising a marketing powerhouse on a global scale.
Consumers don’t want to wade through a catalogue, 15 tv commercials or 40 minutes of radio advertisements to learn about something that may interest them. They want it now. They want it tailored to their needs and they don’t want to have to walk downstairs through a family gathering to get it.
How often do you use your phone while watching TV? Leave a comment below to join the CO-nversation.
The List & Co Team
IAB/PwC Advertising Expenditure Report: https://www.iabaustralia.com.au/research-and-resources/advertising-expenditure/item/11-advertising-expenditure/2160-online-advertising-expenditure-report-quarter-ended-june-2016-fy-15-16
You’re ready. The date has been in your diary since you briefly checked the calendar in your email late November making sure that you wouldn’t forget when you have to go back. Double checking on what day your classes start sometime in early January, and […]