Education, Organisation, Encouragement

MKF3881

Country Business Goes Digital

Country Business Goes Digital

Country business is booming and not because people are being pushed to the edges of the outer suburbs and beyond by rising house prices. Online businesses are taking over and with digital marketing at the fingertips of every Instagram feed and Facebook account businesses can […]

When Online Dating Crosses the Creep Line…

When Online Dating Crosses the Creep Line…

Boost Juice have done it again. Now, leading the way for others their social media “clapbacks” are always creative. NOW Boost Juice have introduced AI into their digital marketing campaign…this time – Online Dating AI Fruit. The campaign offers discount vouchers and the potential to win a trip […]

Trust Falls…Building Consumer Confidence

Trust Falls…Building Consumer Confidence

The recent SMB survey revealed consumer trust is a highly volatile area that needs constant attention and assessment. Amazon has continued to hold the number one position while Facebook has fallen to 20th position. While the reasoning behind the fall isn’t stated or explored the recent […]

The New Rat Race

The New Rat Race

The results are in! This month the leader of our digital world is….FACEBOOK. Do you ever wonder what the person sitting opposite you is looking at on their phone? Is it the latest news article in the form of a newspaper publishing site or is […]

Money…The Sweetest of Them All

Money…The Sweetest of Them All

This last week has been filled with viral videos of baristas having meltdowns after their shift at Starbucks ends. Instagram feeds are rife with photos, boomerangs and updates about the hottest purchase of the moment – The Unicorn Frappuccino, and while your caffeine loyalty or […]

2016 Campaigns to Learn From

2016 Campaigns to Learn From

2016 Campaigns to Learn From 2016 was a year of ups and downs. A year of success and failure, a turbulent mix between politics, business and the world developing faster than the news outlets could report. But. 2016 was also a year of advertising campaigns […]

The Omnipotence of Omnichannel Marketing

The Omnipotence of Omnichannel Marketing

Omnichannel marketing. It sounds like I made it up. It sounds complicated and like hard work…but like all good things that come with a effort it reaps the best rewards. Omnichannel marketing is a marketing strategy that carries one idea or campaign across multiple platforms for […]

0-100 Real Quick…Growth Hacking

0-100 Real Quick…Growth Hacking

“The power of social media; is it forces necessary change” – Erik Qualman Sean Ellis coined the term ‘Growth Hacker’ in 2010 with his post Finding a Growth Hacker for Your Startup . Sean had become the ‘go-to guy’ for innovative business growth in the Silicon Valley […]

Lazy or Selective…How Consumers Make the Call

Lazy or Selective…How Consumers Make the Call

When downloading a movie from upstairs in the bedroom is easier and faster than walking downstairs to the get the disc we must really question WHY. Is it the sheer laziness of the individual? Or are you simply avoiding visiting family members who have made […]