Education, Organisation, Encouragement

Lazy or Selective…How Consumers Make the Call

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When downloading a movie from upstairs in the bedroom is easier and faster than walking downstairs to the get the disc we must really question WHY. Is it the sheer laziness of the individual? Or are you simply avoiding visiting family members who have made themselves at home in living room? Either way the internet is here to safely provide your entertainment quickly, in HD and free from nagging questions about why you still live upstairs and when you will get your life together.
With easy access to media from anywhere in the world on every device available businesses have been subject to a colossal upheaval to their traditional communication tactics. With content demanded in every form at any time of the day or night marketing is now a 24 hour business. While late night infomercials have been shunned to dedicated channels; as consumer demand has banished their presence from their regular viewing schedule, internet advertising and digital marketing has been embraced as the alternative entertaining commercial break filler.
So with people switching screens between episode breaks how can businesses grab consumer attention? The solution…Digital Marketing. With social media towing the privacy line like a world class acrobat, consumers are receiving more targeted advertisements than ever before. These advertising campaigns are receiving more and more attention from consumers in their specific target market resulting in…campaigns that work. The IAB/PwC Online Advertising Expenditure Report found that Australian business alone spent $6.8 billion on online advertising that’s the equivalent of 3.8 million Premium Netflix yearly subscriptions. It is clear that businesses see the value in online advertising, if spending more on online advertising results in higher revenue overall then it can be justified that it is a method that works. Online advertising relies on specific generation of algorithms that enable their advertisements and campaigns to reach those who are most likely to interact with the brand or business.  It is these algorithms that make digital advertising a marketing powerhouse on a global scale.
Consumers don’t want to wade through a catalogue, 15 tv commercials or 40 minutes of radio advertisements to learn about something that may interest them. They want it now. They want it tailored to their needs and they don’t want to have to walk downstairs through a family gathering to get it.
How often do you use your phone while watching TV? Leave a comment below to join the CO-nversation.

The List & Co Team
IAB/PwC Advertising Expenditure Report: https://www.iabaustralia.com.au/research-and-resources/advertising-expenditure/item/11-advertising-expenditure/2160-online-advertising-expenditure-report-quarter-ended-june-2016-fy-15-16



39 thoughts on “Lazy or Selective…How Consumers Make the Call”

  • Hey this is kind of of off topic but I was wanting to know if blogs use WYSIWYG editors or if you
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    • Hi Indian,
      List & Co has been built using a combination of both preformatted templates and HTML coding. The designs are all individual. If you have any specific questions please don’t hesitate to send them through the ‘Contact Us’ page. We would love to help you out.
      L&C

  • In this digital age where our lives revolve around our mobile phones, marketing strategies are now focused on digital marketing to capture the attention of people on a global scale. By directing their marketing efforts into mobile advertising, marketers are able to reach out to a wider scope of audience due to the increasing preference of consumers in using their personal mobile devices or laptops to engage in day to day activities. I do feel that marketing agencies nowadays will have to adopt a mobile-centric approach to capture customer attention and value.

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      L&C

  • Thankyou so much for your kind words Amy, The content on the site is still a long way from being a comprehensive resource but I’m so happy that you’re enjoying reading.
    L&C

  • Hey,
    Thankyou so much for your feedback. I’m so glad that it was easy to read and understand and that you enjoyed the article. Hopefully we can continue to make all our posts accessible to everyone.
    L&C

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      L&C

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      I’m so glad you’re enjoying the site, new content gets posted every week so keep checking back in for updates and new ideas. If you have any ideas or content requests feel free to comment on new posts.
      L&C

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      Thankyou so much for your comment, I’m so glad you are enjoying the content and the site overall. New posts will be up this week so stay tuned.
      L&C

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    L&C

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      L&C

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      The widgets available will depend on how your page has been set up and what formats are available. If you’re using a WordPress blog as a base format you can incorporate widgets such as the Official Twitter widget, or use third-party developed apps such as WP Twitter Feeds or the Recent Twitter Widget. Hopefully this helps, if you need any more information just let me know.
      L&C

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