Education, Organisation, Encouragement

When Online Dating Crosses the Creep Line…

Article photo
Boost Juice have done it again. Now, leading the way for others their social media “clapbacks” are always creative. NOW Boost Juice have introduced AI into their digital marketing campaign…this time - Online Dating AI Fruit. The campaign offers discount vouchers and the potential to win a trip to Japan as the incentives while also letting a digital fruit shower you with compliments.
So. In the interest of your privacy, I thought why not try it out, see if I can get a date* and a free boost juice all at once…I mean it’s a multitasker's dream. The chat opened like normal, the entire process was entirely within Facebook and Facebook Messenger which means I started my fruity affair via text (So shallow and completely scandalous). Instead of being able to type your replies, you are given the option of several pre-automated replies, this was all light hearted fun, and nothing about this was creepy, it was just funny - UNTIL this chatbot decides to take my public profile picture and send it to me via message with a set of automated compliments…its a little creepy, then it suggests we get married in Japan.
I was done. My coconut offered me $3 off my next boost and being the gold digger that I am, I took my $3 and left them with a “seen…no reply”. Which is ultimately the purpose of this activity and no surprise to Boost Juice but even though I agreed to the terms and conditions I was taken aback by my public profile picture being sent to me by a pre-programmed conversation. This was such a blatant demonstration of how much data companies are collecting on our every decision online. It doesn’t bother me, I don’t feel attacked or that my privacy has been breached, I chose to post that image and make my profile publicly accessible, but for those that are less tech savvy or those who are unaware of the data collection of big data companies then I wonder how they will react to this technique?
Have Boost Juice marketers pushed the boundaries too far with their AI dating game? Where do we draw the line on digital consent and the desire to participate in a digital world where every action is preempted by a terms and conditions contract?
Let us know if you think Boost Juice went too far, or if dating coconuts is your ‘thing’.
* Didn’t actually need a date just wanted a free boost.

7 thoughts on “When Online Dating Crosses the Creep Line…”

  • Hi there! I understand this is somewhat off-topic however
    I had to ask. Does building a well-established website such as yours take a massive
    amount work? I’m brand new to operating a blog however I do
    write in my diary daily. I’d like to start a blog so I can share my experience and feelings online.
    Please let me know if you have any kind of ideas or tips for new aspiring bloggers.

    Appreciate it!

  • I just like the valuable information you provide in your articles.
    I will bookmark your blog and test again here regularly. I am slightly
    sure I will learn many new stuff right here! Best of luck for the

  • I’m truly enjoying the design and layout of your website.
    It’s a very easy on the eyes which makes it much more pleasant for me to come here and
    visit more often. Did you hire out a designer to create your theme?

    Excellent work!

  • Amazing! This blog looks just like my old one! It’s on a totally different subject but it has pretty much the same page layout and design. Wonderful choice
    of colors!

  • Thanks for one’s mrvelous posting! I certainly enjoyed reading it, you’re a great
    author.I will ensure that I bookmark you blog and
    may come back sometime soon. I want to encouurage continue
    your great writing, have a nice day!

  • Simply desire to say your article is as amazing.
    The clarity to yokur post is simply great and that i cluld thonk you’re knowledgeable
    on this subject. Well with your permission let mme to grasp your RSS feed to stay
    up to date with imminent post. Thanks one million and please carry on the enjoyable work.

Leave a Reply

Your email address will not be published. Required fields are marked *