Boost Juice have done it again. Now, leading the way for others their social media “clapbacks” are always creative. NOW Boost Juice have introduced AI into their digital marketing campaign…this time - Online Dating AI Fruit. The campaign offers discount vouchers and the potential to win a trip to Japan as the incentives while also letting a digital fruit shower you with compliments.
So. In the interest of your privacy, I thought why not try it out, see if I can get a date* and a free boost juice all at once…I mean it’s a multitasker's dream. The chat opened like normal, the entire process was entirely within Facebook and Facebook Messenger which means I started my fruity affair via text (So shallow and completely scandalous). Instead of being able to type your replies, you are given the option of several pre-automated replies, this was all light hearted fun, and nothing about this was creepy, it was just funny - UNTIL this chatbot decides to take my public profile picture and send it to me via message with a set of automated compliments…its a little creepy, then it suggests we get married in Japan.
I was done. My coconut offered me $3 off my next boost and being the gold digger that I am, I took my $3 and left them with a “seen…no reply”. Which is ultimately the purpose of this activity and no surprise to Boost Juice but even though I agreed to the terms and conditions I was taken aback by my public profile picture being sent to me by a pre-programmed conversation. This was such a blatant demonstration of how much data companies are collecting on our every decision online. It doesn’t bother me, I don’t feel attacked or that my privacy has been breached, I chose to post that image and make my profile publicly accessible, but for those that are less tech savvy or those who are unaware of the data collection of big data companies then I wonder how they will react to this technique?
Have Boost Juice marketers pushed the boundaries too far with their AI dating game? Where do we draw the line on digital consent and the desire to participate in a digital world where every action is preempted by a terms and conditions contract?
Let us know if you think Boost Juice went too far, or if dating coconuts is your ‘thing’.
* Didn’t actually need a date just wanted a free boost.